If you have any questions about the information in this newsletter, please do not respond to this email. Instead, please contact Gaye Dullaghan at 202.861.2469 or, email gdullagh@the-dma.org

See you in October!

EXHIBIT HALL SCHEDULE CHANGES

As announced in the previous Exhibitor Update, DMA has revised the overall schedule of events, starting with the exhibit hall hours on Sunday, October 12. Please note the following exhibit hall hours for DMA08.

With the hall closing earlier on both Sunday and Monday, exhibitors now have more opportunities to schedule evening networking events with customers.

Plus we are adding traffic-building events in the exhibit hall including prize drawings and entertainment. Listed below are the dedicated exhibit hall hours – 6+ hours when no conference sessions or other conference functions will take place.

PRIVATE EXHIBITOR EVENTS

There are many opportunities during DMA08 to “mix and meet” with conference attendees – on the show floor, in conference sessions, over lunch and impromptu meetings. Many exhibitors also host events, whether these are small meetings with customers or private receptions/dinners. We know exhibitors want to maximize their time with attendees; however it is in the interest of all exhibitors that conference attendees not be asked to choose between spending their time at the convention center or at an offsite meeting or event.

With this in mind, DMA is re-instating the policy regarding space release requests at hotels within the DMA block. DMA will not authorize events that conflict/compete with the official conference program and will not release space at the official conference hotels for that purpose.

For the past several years, DMA has been providing meeting rooms on the show floor for exhibitors to meet with customers. The request form will be included in the online service kit. These rooms are available on a first-come, first-serve basis.

Thank you in advance for your understanding and cooperation.

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DMA08 SPONSORSHIP & ADVERTISING OPPORTUNITIES

Tradeshow industry research continues to find that sponsorships and advertising can increase exhibitors’ success up to 104% and 46%, respectively!* These are compelling statistics. Put quite simply, sponsorships work!

Increase your company’s brand loyalty, create awareness about your products and achieve higher booth attraction as a DMA08 sponsor. Integrated event marketing will give you…

• More visibility
• More impact
• More traffic
• More sales

DMA08 sponsorship and advertising opportunities are available in a wide range of areas – from session tracks to room drops to networking events to full-page ads in the DMA08 Show Directory. For a complete description of available sponsorships, click here to access the list of DMA08 Sponsorships and information on advertising in the Show Directory. Or, contact Donna LoPorto at 303.543.1164, dloporto@the-dma.org, and you can work with him to develop a customized sponsorship program that fits your needs and objectives.

*Source: Center for Exhibition Industry Research, Power of Exhibitions

DMA08 HOUSING

Housing is now open! You’ll find detailed information posted on the Hotel & Travel page of the DMA08 web site – www.dma08.org. From this site you may make individual reservations or reserve a block of rooms (up to 25 rooms). Listed below are the hotels and rates for the DMA08 block.

Rates are flat for Single/Double unless otherwise noted. Rates do not include current tax of 9% or applicable surcharges; subject to change.

If you need to request a room block of more than 25 rooms, please use the DMA08 Room Block Request Form. Suites are also available at most DMA08 hotels. Please see the
DMA08 Suite Request Form.

It has been brought to Show Management's attention that unauthorized companies are contacting exhibitors to book housing. Please be aware that only Travel Technology Group is working in collaboration with DMA08 to provide official housing services through the DMA08 Travel Desk.

Thank you for your supporting the show by booking your hotel and travel with Travel Technology Group and the DMA08 Travel Desk!

Make your hotel reservations by Wednesday, September 10, 2008 to secure the special Conference hotel rate.

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REGISTRATION

Exhibitor Registration is also open for DMA08. Exhibitors may register online via the DMA08 web site: www.dma08.org, OR

Complete the Exhibitor Registration Form and return via:

CSI, our registration vendor, has sent emails out to the primary contact at each exhibiting company with your user name and password for online badge registration. Only you, the main contact for your company, have this information right now. If individual staff from your company plan to register on their own please let them be aware of the assigned user name and password for your company:

Through the online registration system, exhibitors have the ability to:

• For every 100 square feet of booth space, exhibitors are entitled to 3 complimentary and up to 2 paid Exhibitor badges. If you have additional staff attending just to work as booth personnel, there is the “Exhibitor Hall Only” badge available at $150 per person. Click here for an Exhibitor Hall Only registration form.
  
  
• Not sure what your badge entitles you to? Click here for a handy reference.
  
  
• For registrations received by September 12th, badges will be mailed to the designated Primary Contact. Registrations received after September 12th will be available for pick up at the Exhibitor Registration Counter at the Las Vegas Convention Center.

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MyDMA08

We are excited to again offer the MyDMA08 online community and SmarthBooth service for this year’s event. MyDMA08 lets you connect online – before the show – with the people in the DMA08 community who hold the answers to your specific questions. MyDMA08 gathers people, products, and knowledge based on why you tell it you need them. Now you have a reason to connect in advance and schedule meetings for the show. MyDMA08 sifts the entire community of the DMA08 registrants for you. You connect with the click of a button to those who answer the question "why?"

Increase Qualified Lead Count By As Much As 100% And More With DMA08 SmartBooth and EventKeywords

SmartBooth is a completely automated web-based lead generation service that automatically finds and reports to you with your key leads as registration builds and drives them to your booth. Now radically increase your return on investment from DMA08. As attendees perform searches, view company profiles, evaluate products, and schedule their sessions – attendees are building a personal profile on themselves. This enables exhibitors to identify which attendees are going to DMA08 looking for what you sell.

As an exhibitor – YOU - define your target audience in SmartBooth - you actually set your own criteria for a qualified lead. SmartBooth enables you to deliver a targeted marketing message (or booth invitation) directly to those registered attendees that are going to the show looking for products and services like yours.

Event Keywords increase your visibility and Brand Awareness. SmartBooth identifies your top prospects (the attendees that meet your criteria AND are searching for your stuff) and drives these prospects to your booth.

To learn more about SmartBooth and the various Brand Awareness Packages available for DMA08 exhibitors, contact Chaz Willmann at 410.402.1084 or email chaz.willman@bdmetrics.com.

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EXHIBITOR SERVICE KIT

Freeman will again be the general services contractor for DMA08. They are in production of the online service kit and all exhibitors will receive an email notification when the online kit is posted. Once the kit is “live” (target date is mid-May), you may access the information on Freeman’s web site – www.myfreemanonline.com – plus a link to the online kit will be posted on the Exhibitors page of the DM08 web site. Your kit will include details on shipping materials, ordering electrical and Internet services, labor guidelines and general show information.

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DATES TO REMEMBER

Please mark your calendars with the following important deadlines and dates:

• Final payments are due July 11, 2008. Invoices will be sent mid-May.
  
  
• Exhibitor listing updates for inclusion in the Conference Directory: August 29, 2008. Information will be sent shortly with details on how to update your listing on the DMA08 web site.
  
  
• Roster Listing (list of registrants’ names) deadline is September 6, 2008.
  
  
• Reserve your hotel rooms for DMA08 by September 10, 2008, to receive the guaranteed Conference rates.
  
  
• Pre-Show Attendee List will be available after September 15, 2008. An order form to request the list will be included in the online service kit.
  
  
• Advance registration will close October 2, 2008.
  
  
• Exhibitor move-in officially begins on Thursday, October 9th. A target move-in schedule will be included in the online service kit. All exhibits are to be set by 6:00pm on Saturday, October 11th.

Click this interactive catalog to learn about other upcoming DMA events.

The Power of Direct Relevance. Responsibility. Results.

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