If you have any questions about the information in this newsletter, please do not respond to this email. Instead, please contact Gaye Dullaghan at 202.861.2469 or, email gdullagh@the-dma.org

See you in October!

EXHIBITING ROI-Q ACADEMY™

DMA is very excited to again offer the Exhibiting ROI-Q™ Academy™, which was introduced for DMA07 and also offered recently to exhibitors in the DM Days NY Conference & Expo. All DMA08 exhibitors are invited – and encouraged – to attend this expanded series of pre-show Webinars as well as the onsite session. This multi-session academy, offered by DMA for exhibitors to become masters in event marketing, is conducted by Charles W. Allen, in conjunction with the Trade Show Exhibitors Association (TSEA). Through these highly interactive sessions, each participant will learn the fundamentals of successful exhibiting, boothmanship, the essential “do’s and don’ts” of exhibiting and more. Exhibitors will take advantage of the crucial time when prospects visit their booth.

Your participation in this program will result in:

• Dramatically increased booth traffic of your target audience
• Significantly increased sales conversions through mastery of the new art of effective boothmanship
• Greater ultimate ROI!
• Increased Show Floor Interactivity

Please note the following dates and programs. This information will be posted on the Current Exhibitors page of the DMA08 web site along with the links to register for each Webinar. At the conclusion of each Webinar, exhibitors may access a “Replay” of the program.

Tuesday, July 15th, 1:00pm-2:00pm: The New Science of Event Marketing™ (Webinar)
This session involves all of the verifiable scientific research ever conducted about the real 'science' of event marketing (reach, attraction, sales conversion... and ultimate profitability). After all, it is a legitimate 'science'... and should be approached as such.... with systematic methodology according to such research. Depending on each of the ten (10) major exhibiting objectives (semantics aside), there exists a demonstrated set of pre, at and post event marketing strategies and tactics that have proven to maximize Return on (such stated) Objectives (ROO). All ROI ultimately emanates from maximizing the metrics of ROO. The primary sources are CEIR, the Deloitte & Touche Consulting Group, Sponsorship Research International, Jack Morton Worldwide, Exhibit Surveys, INC, TSEA, etc... It truly is about 'Total Strategic Event Marketing'.... as it has replaced the outdated and antiquated (simplistic) 'booth and attendee' model.

Thursday, August 14th, 1:00pm-2:00pm: The New Art of Effective Boothmanship™ (Webinar)
This webinar covers all of the proven strategies and tactics that will absolutely determine your success or failure during your exhibition participation at DMA08. Boothmanship used to mean simply putting your sharpest sales people in the booth... and hoping 'things would work out OK'. This shortsighted approach has been replaced with what has grown into an "art form" of sorts.It covers the art of engaging and disengaging (NOT.... "How are you doing" for the 700th time!), of qualifying, of asking unique 'open ended questions' designed to get prospects talking about themselves and their current business objectives.... and of 'guiding the conversation by asking continued probing questions' in order to continue to learn more and more. Mastered correctly... most 'sales close themselves' if the prospect is veritably qualified. This entire program involves totally understanding why the attendee is there to begin with... and tailoring everything you do to accommodate all qualified attendees. In so doing...it's about 'targeted reach'... 'booth attraction efficiency'... and ultimate 'sales conversions

Wednesday, September 17th, 1:00pm-2:00pm: Extreme Marketing Makeover™ (Webinar)
This energetic and highly-interactive session will show you how to avoid common marketing mistakes, as well as providing a step-by-step, how to view the world through your customers and prospects' eyes that will allow you to communicate your unique value proposition instantly and powerfully. The strategies, tools, and ideas you'll take away from this session will exponentially increase your ultimate ROI and trade show success. The formula known as The Marketing Equation, the how to's of the four essential steps, will be revealed in this break-through session: 1) Differentiate themselves, their organizations and their unique value propositions from all competitors 2) Expedite and facilitate the buying process 3) Enroll new customers by strategically leading them to the "no-brainer" conclusion that not doing business with you is the highest risk option.

MyDMA365 – The DMA Show – ALL YEAR LONG
The Direct Marketing Association is pleased to announce that we’re bringing the DMA Show online – 365 days per year. MyDMA365 is a targeted, online marketplace providing year round interaction between professionals searching for direct marketing solutions and the suppliers that provide those solutions. With MyDMA365 exhibitors and buyers will continue to engage in networking, prospecting, and commerce. MyDMA365 allows buyers to make more informed direct marketing purchases and decisions by providing pertinent information on sellers and the industry.

Why you should utilize MyDMA365
Attendees will be able to use MyDMA365 as a powerful resource to find the solutions to the direct marketing challenges they face every day. Or, to contact those exhibitors they met at DMA08 that they are now ready to move forward with. Exhibitor information from DMA08 will continue to be available online for industry professionals to search on. And, exhibitors will be able to update product information real time to deliver the valuable solutions to their prospective buyers.

Check out MyDMA365 now at MyDMA365. Be sure to bookmark MyDMA365 so you can come back often for your direct marketing business solutions.

back to top...

EXHIBITOR SERVICE MANUALS

The DMA08 Exhibitor Service Manual is now available online via MyFreemanOnline:

DMA08 Service Kit

This link is also available on the Current Exhibitors page of the DMA08 web site – www.dma08.org.

Please bookmark this page in your web browser for easy access to information on all show services. The online service kit includes information and order forms for your show services – shipping, labor, electrical, Internet, lead retrieval, and all other specific vendor services.

You may easily navigate though the online kit by using the links on the left side of the screen:

Show Information

• Freeman Quick Facts
• Move-in Schedule & Freeman Deadlines
• Floor Plan
• Contact Freeman Las Vegas

Forms & Brochures

• Association & General Information: You’ll find the list of official service providers, key deadlines, booth guidelines, show rules and other general DMA08 information.
• Exhibitor Registration & Housing: Expand this header for details on registering staff for badges and reserving hotel rooms
• Special Marketing Opportunities: Order the pre-show attendee list from CSI, our registration service. Details and contact information are available in the TrafficMax brochure.
• Freeman Services: A complete list of brochures and order forms for all Freeman services.
• Las Vegas Convention Center: If you need to order telephone and/or Internet service or are interested in any food & beverage service in your booth, you’ll find the order forms under this header.
• Additional Service Provides: Click on this header for a complete list of all other available show services including lead retrieval, computer and a/v rental, floral, photography and in-booth security.

Order Freeman Services: A sample of order forms from Freeman include

• Carpet
• Labor
• Utilities
• Booth Furnishings
• Rental Booths
• Material Handling

Material Handling

• FAQs
• Shipping Information
• Shipping Labels

Exhibit Transportation

• Shipment Tracking
• Shipping Labels
• Shipping Tips/FAQs

Facility/Other Contractors

• A complete list of service providers with contact information along with order forms.

Exhibitors will need to create an account with Freeman Online (if you do not have an account already) before downloading order forms or placing orders. This applies to ALL order forms, not just Freeman services. There are instructions on the home page of the kit to create your account. If you do not want to place show orders online, you may print out any necessary order forms, complete these and send via fax or mail for processing.

back to top...

DMA08 HOUSING

If you have not already made your hotel reservations, we encourage you to do so soon! Hotel reservations must be made by mid-September but are available on a first-come, first-served basis. Bookings at our special rates will not be accepted directly by the hotels.

Click on the Hotel & Travel page of the DMA08 web site to make individual reservations or reserve a block of rooms (up to 25 rooms). Listed below are the hotels and rates for the DMA08 block.

Rates are flat for Single/Double unless otherwise noted. Rates do not include current tax of 9% or applicable surcharges; subject to change.

Suites are available at most DMA08 hotels. See the DMA08 Suite Request Form for the DMA08 Suite Request Form.

Make your hotel reservations by Wednesday, September 10, 2008 to secure the special Conference hotel rate.

back to top...

REGISTRATION

The completed space application registers your company; however it does not register the individuals from your company who are attending DMA08. To register staff for badges, you must either register online or complete the Exhibitor Personnel Registration & Housing form.

Online registration via the DMA08 web site: www.dma08.org

If individual staff from your company plan to register on their own please let them be aware of the assigned user name and password for your company:

Through the online registration system, exhibitors have the ability to:

• Add new registrations
• Check to see who from your company is already registered
• Make corrections/changes/cancellations to existing registrations

Complete the Exhibitor Registration Form and return via:

Registration Reminders:
· For every 100 square feet of booth space, exhibitors are entitled to 3 complimentary and up to 2 paid Exhibitor badges. If you have additional staff attending just to work as booth personnel, there is the ““Exhibitor Hall Only” badge available at $150 per person.

· Not sure what your badge entitles you to? Check the exhibitor registration chart for a handy reference.

· For registrations received by September 12th, badges will be mailed to the designated Primary Contact. Registrations received after September 12th will be available for pick up at the Exhibitor Registration Counter at the Las Vegas Convention Center.

back to top...

EXHIBIT HALL HOURS & EVENTS

Please note the following exhibit hall hours for DMA08.

In addition to networking events taking place in the exhibit hall, DMA08 brings Vegas alive with the Exhibit Hall Extravaganza! Each day of the Exhibition, attendees will have the opportunity to win big prizes including Gift Cards, Flat Screen TV’s, iTouch, iPhone’s and so much more. Plus, Vegas-style entertainment will perform on stage in the exhibit hall. These special events are scheduled for:

Sunday, October 12th, from 3:30pm-4:30pm
Monday, October 13th, from 12:15pm-1:15pm
Tuesday, October 14th, 11:15am-12:15pm

back to top...

REMINDER! PRIVATE EXHIBITOR EVENTS POLICY

There are many opportunities during DMA08 to “mix and meet” with conference attendees – on the show floor, in conference sessions, over lunch and impromptu meetings. Many exhibitors also host events, whether these are small meetings with customers or private receptions/dinners. We know exhibitors want to maximize their time with attendees; however it is in the interest of all exhibitors that conference attendees not be asked to choose between spending their time at the convention center or at an offsite meeting or event.

With this in mind, DMA is re-instating the policy regarding space release requests at hotels within the DMA block. DMA will not authorize events that conflict/compete with the official conference program and will not release space at the official conference hotels for that purpose.

Official conference hours are:

For the past several years, DMA has been providing meeting rooms on the show floor for exhibitors to meet with customers. If you are interested in reserving an Exhibitor Meeting Room, please complete the request form and return to the DMA. These rooms are available on a first-come, first-serve basis.

Thank you in advance for your understanding and cooperation.

back to top...

MyDMA08 and SHOW DIRECTORY LISTING

To update your online and print listings:

1. Open your web browser to https://mydma365.bdmetrics.com/exhibitorportal/
2. The username for [Company Name] is [Email Address]
3. The password for [Company Name] is [Online Password]
4. Click the Login button to enter the DMA08 Exhibitor Portal setup wizard.
5. Return to the wizard as often as you like to update your directory information.

The deadline for updating your listing for the Show Directory is August 22, 2008. Changes made after August 22, 2008 will appear in your online listing only. Please contact Gaye Dullaghan at 202-861-2469 or e-mail gdullagh@the-dma.org if you have any questions about your listing.

back to top...

PREFERRED EXHIBIT HALL PASSES

Preferred Exhibit Hall Passes will be mailed mid-August. These Preferred Hall Passes may be used to invite clients and/or prospects to attend the Exhibition. Preferred Hall Passes also include admittance to conference Keynote Speakers. Use the passes to promote your participation and give your current and prospective customers a reason to attend DMA08 – and, more importantly, stop by your booth.

Important Reminders:

• Only those exhibitors who have booked all their hotel rooms through the DMA Housing Bureau are eligible to receive these passes.
  
  
• Preferred Exhibit Hall Passes are NOT valid for Exhibitor Personnel.

back to top...

DATES TO REMEMBER

Please mark your calendars with the following important deadlines and dates:

• Final payments are due July 11, 2008. Invoices were sent mid-May.
  
  
• Exhibitor listing updates for inclusion in the Conference Directory: August 22, 2008.
  
  
• Roster Listing (list of registrants’ names) deadline is September 6, 2008.
  
  
• Reserve your hotel rooms for DMA08 by September 10, 2008, to receive the guaranteed Conference rates.
  
  
• Advance registration will close October 2, 2008.
  
  
• Exhibitor move-in officially begins on Thursday, October 9th. A target move-in schedule will be included in the online service kit. All exhibits are to be set by 6:00pm on Saturday, October 11th.

For any questions on the show, please contact Gaye Dullaghan, Sr. Manager, Exhibit Operations, at 202-861-2469 or email gdullagh@the-dma.org.

Click this interactive catalog to learn about other upcoming DMA events.

The Power of Direct Relevance. Responsibility. Results.

DMA does not sell or rent your email address to any third parties. You received this email message at #EmailAddr# due to your membership, participation, or interest in the DMA. The DMA sends various types of email communications. To unsubscribe from receiving future Conference emails, send us a blank email message by clicking here.
	DMA     Update My Profile     Privacy Statement DMA  |  1120 Avenue of the Americas  |  New York, NY 10036-6700