If you have any questions about the information in this newsletter, please do not respond to this email. Instead, please contact Gaye Dullaghan at 202.861.2469 or, email gdullagh@the-dma.org

See you in October!

EXHIBITING ROI-Q ACADEMY™

DMA is very excited to again offer the Exhibiting ROI-Q Academy™ to exhibitors. This comprehensive program, including a series of advance Webinars plus an onsite session, is designed to train and educate you to become masters in event marketing. This multi session academy is conducted by Charles W. Allen, in conjunction with the Trade Show Exhibitors Association (TSEA). Through these highly interactive sessions, each participant will learn the fundamentals of successful exhibiting, boothmanship, the essential “do’s and don’ts” of exhibiting and more. 
 
The Webinar series will begin in July (date TBD) with The New Science of Event Marketing™ 2.0. This session addresses the verifiable scientific research conducted about the real 'science' of event marketing – reach, attraction, sales conversion... and ultimate profitability. Learn about pre-, at and post-event marketing strategies and tactics that have proven to maximize Return on Objectives (ROO). Other Webinars include The New Art of Effective Boothmanship™ 2.0 and Today’s Marketing Makeover™. In addition to the Webinar programs, DMA is offering complimentary 15-minute consultations with Charles Allen.
 
Your participation in this program will result in:
 
• Dramatically increased booth traffic of your target audience
• Significantly increased sales conversions through mastery of the new art of effective boothmanship
• Greater ultimate ROI!
• Increased Show Floor Interactivity
 
More details on each program and how you can register for these FREE sessions will follow.

DMA08 HOUSING

If you have not already made your hotel reservations, we encourage you to do so soon. From the DMA08 web site – www.dma08.org – click on the Hotel & Travel page to make individual reservations or reserve a block of rooms (up to 25 rooms). Listed below are the hotels and rates for the DMA08 block.

Rates are flat for Single/Double unless otherwise noted. Rates do not include current tax of 9% or applicable surcharges; subject to change.

If you need to request a room block of more than 25 rooms, please use the DMA08 Room Block Request Form. Suites are also available at most DMA08 hotels. Please see the DMA08 Suite Request Form.

Make your hotel reservations by Wednesday, September 10, 2008 to secure the special Conference hotel rate.

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REGISTRATION

The completed space application registers your company – it does not register individual names for DMA08. To register staff for badges, you must either register online or complete the Exhibitor Personnel Registration & Housing form.

Online registration via the DMA08 web site: www.dma08.org

CSI, our registration vendor, has sent emails out to the primary contact at each exhibiting company with your user name and password for online badge registration. Only you, the main contact for your company, have this information right now. If individual staff from your company plan to register on their own please let them be aware of the assigned user name and password for your company:

Through the online registration system, exhibitors have the ability to:

• Add new registrations
• Check to see who from your company is already registered
• Make corrections/changes/cancellations to existing registrations

Complete the Exhibitor Registration Form and return via:

Registration Reminders:

• For every 100 square feet of booth space, exhibitors are entitled to 3 complimentary and up to 2 paid Exhibitor badges. If you have additional staff attending just to work as booth personnel, there is the “Exhibitor Hall Only” badge available at $150 per person.
  
  
• Not sure what your badge entitles you to? Check the exhibitor registration chart for a handy reference.
  
  
• For registrations received by September 12, badges will be mailed to the designated Primary Contact. Registrations received after September 12 will be available for pick up at the Exhibitor Registration Counter at the Las Vegas Convention Center.

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EXHIBITOR SERVICE KIT

Freeman will again be the general services contractor for DMA08. They are in production of the online service kit and all exhibitors will receive an email notification when the online kit is posted. Once the kit is available, you may access the information on Freeman’s web site – www.myfreemanonline.com – plus a link to the online kit will be posted on the Exhibitors page of the DM08 web site. Your kit will include details on shipping materials, ordering electrical and Internet services, labor guidelines and general show information.

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EXHIBIT HALL HOURS & EVENTS

Please note the following exhibit hall hours for DMA08.

Listed below are events scheduled in the hall as well as the dedicated exhibit hall hours – 6+ hours when no conference sessions or other conference functions will take place.

REMINDER!  PRIVATE EXHIBITOR EVENTS POLICY

There are many opportunities during DMA08 to “mix and meet” with conference attendees – on the show floor, in conference sessions, over lunch and impromptu meetings. Many exhibitors also host events, whether these are small meetings with customers or private receptions/dinners. We know exhibitors want to maximize their time with attendees; however it is in the interest of all exhibitors that conference attendees not be asked to choose between spending their time at the convention center or at an offsite meeting or event.

With this in mind, DMA is re-instating the policy regarding space release requests at hotels within the DMA block. DMA will not authorize events that conflict/compete with the official conference program and will not release space at the official conference hotels for that purpose.

Official conference hours are:

Exhibitor Meeting Rooms are available on the show floor for exhibitors to meet with customers. The request form will be included in the online service kit. These rooms are available on a first-come, first-serve basis.

Thank you in advance for your understanding and cooperation.

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ALERT!  SUSPECT SHOW DIRECTORY

The International Association of Exhibitions & Events (IAEE) has reason to believe that www.expo-guide.com, a company operating out of Mexico, is targeting exhibitors in many tradeshows to purchase a three-year commitment of advertising that is cleverly disguised as an offer of a free directory listing.

At this time, IAEE can not determine if the Mexico operation is just a façade for Construct Data/Fairguide, another show guide company, or if it is unrelated. Please be wary of any offers for free directory listings that may come your way from Expo-Guide (or others who are not affiliated with DMA). This is a bogus offer of a free directory listing that will commit your company to a three-year ad billed at about $1500 annually. The all-too-familiar offer is to ‘verify that our information about your company is correct and you get a free listing in the exhibitor directory.'

This is not limited to DMA events – it also applies to other tradeshows in which your company participates. If you’re unsure about any “free directory listing” offer you receive for DMA08, please contact Gaye Dullaghan at 202.861.2469 or email gdullagh@the-dma.org for confirmation.

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DATES TO REMEMBER

Please mark your calendars with the following important deadlines and dates:

• Final payments are due July 11, 2008.
  
  
• Exhibitor listing updates for inclusion in the Conference Directory: August 29, 2008. Information will be sent shortly with details on how to update your listing on the DMA08 web site.
  
  
• Roster Listing (list of registrants’ names) deadline is September 6, 2008.
  
  
• Reserve your hotel rooms for DMA08 by September 10, 2008, to receive the guaranteed Conference rates.
  
  
• Advance registration will close October 2, 2008.
  
  
• Exhibitor move-in officially begins on Thursday, October 9. A target move-in schedule will be included in the online service kit. All exhibits are to be set by 6:00pm on Saturday, October 11.

For any questions on the show, please contact Gaye Dullaghan, Sr. Manager, Exhibit Operations, at 202.861.2469 or email gdullagh@the-dma.org.

Click this interactive catalog to learn about other upcoming DMA events.

The Power of Direct Relevance. Responsibility. Results.

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