Selling to Today's Short Attention Span™
There exists Five Essential Steps to Every Winning Presentation™.... in today's time impoverished and attention span-battered business culture. Each of us is bombarded with over 5,000+ promotional messages every day. Walk the aisles of a trade show floor... and 'cube' that number....!!! There exists a methodology of presentation that reflects a 'mirror image' approach as to how the human mind actually (cognitively) processes information and makes purchasing decisions. These five essential steps take the prospect or customer through that process naturally... and in the most expedient manner possible. Interrupt -- Connect --- Engage --- Educate --- Low Risk Offer. This onsite program is about "high touch" in a high tech world!

When: Sunday, October 12th, from 10:00am-12:00pm
Where: Room N232, located on Level 2 of the Las Vegas Convention Center
Who: ALL exhibit personnel working DMA08

Click here to sign up for this free session.

TRAFFICMAX LIST RENTAL SERVICES

In our first webinar program, The New Science of Event Marketing, Charles Allen cited trade show industry research that over 76% of show attendees have a pre-conceived “Buying Agenda” prior to the show. Add to this statistic: attendees at trade shows visit between 9.6% and 21.4% of their “target exhibits”.

TrafficMax List Rental Services is the list rental service available through CompuSystemsan, the official DMA08 Registration service. TrafficMax is an online, self-serve system that allows you to target pre-show mailings, and in turn ensures that you will see the key people at your booth. For as little as $350.00, TrafficMaxcan offer:

• Targeted list generation – customize your list to identify buyers by industry segment, demographic profile, or geographic area. Once you’ve defined your criteria, your mailing list is e-mailed to you within seconds.
  
  
• Label Printing – view and print 5160 Avery mailing labels in PDF for the list you select.

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Exhibitor Service Manuals

The DMA08 Exhibitor Service Manual is available online via MyFreemanOnline:

DMA08 Service Kit

This link is also available on the Current Exhibitors page of the DMA08 web site — www.dma08.org.

Please bookmark this page in your web browser for easy access to information on all show services. The online service kit includes information and order forms for your show services — shipping, labor, electrical, Internet, lead retrieval, and all other specific vendor services.

You may easily navigate though the online kit by using the links on the left side of the
main page of the kit:

• Show Information
• Forms & Brochures
• Order Freeman Services
• Material Handling
• Exhibit Transportation
• Facility/Other Contractors

Exhibitors will need to create an account with Freeman Online (if you do not have an account already) before downloading order forms or placing orders. This applies to ALL order forms, not just Freeman services. There are instructions on the home page of the kit to create your account. If you do not want to place show orders online, you may print out any necessary order forms, complete these and send via fax or mail for processing.

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Exhibit Hall Hours

Please note the following exhibit hall hours for DMA08.

In addition to networking events taking place in the exhibit hall, DMA08 brings Vegas alive with the Exhibit Hall Extravaganza! Each day of the Exhibition, attendees will have the opportunity to win big prizes including Gift Cards, Flat Screen TV’s, iTouch, iPhone’s and so much more. Plus, Vegas-style entertainment will perform on stage in the exhibit hall. These special events are scheduled for:

Sunday, October 12th, from 3:30pm-4:30pm
Monday, October 13th, from 12:15pm-1:15pm
Tuesday, October 14th, 11:15am-12:15pm

All exhibit booths must remain staffed and in tact until the close of the show on Tuesday, October 14th, at 5:00pm. Please be sure to inform all staff attending the show of this policy. Exhibitors agree that premature teardown detracts from the over all merit of the show. In the event that an exhibitor begins teardown prior to 5:00pm on Tuesday, October 14th, or if a company maintains an unmanned booth during exhibit hours, The DMA will deduct 15% of the company’s priority point total.

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Registration

The completed space application registers your company; however it does not register the individuals from your company who are attending DMA08. To register staff for badges, you must either register online or complete the Exhibitor Personnel Registration & Housing form.

Online registration via the DMA08 web site: www.dma08.org

If individual staff from your company plan to register on their own please let them be aware of the assigned user name and password for your company:

Through the online registration system, exhibitors have the ability to:

• Add new registrations
• Check to see who from your company is already registered
• Make corrections/changes/cancellations to existing registrations

Complete the Exhibitor Registration Form and return via:

Registration Reminders:

• For every 100 square feet of booth space, exhibitors are entitled to 3 complimentary and up to 2 paid Exhibitor badges. If you have additional staff attending just to work as booth personnel, there is the “Exhibitor Hall Only” badge available at $150 per person.
  
  
• Not sure what your badge entitles you to? Click here for a handy reference.
  
  
• Registrations processed at this time will be available for pick up at the Exhibitor Registration Counter at the Las Vegas Convention Center.

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PREFERRED EXHIBIT HALL PASSES

Preferred Exhibit Hall Passes have been mailed to those exhibitors with confirmed housing through the DMA08 Travel Desk. These Preferred Hall Passes may be used to invite clients and/or prospects to attend the Exhibition. Preferred Hall Passes also include admittance to conference Keynote Speakers. Use the passes to promote your participation and give your current and prospective customers a reason to attend DMA08 – and, more importantly, stop by your booth.

Important Reminders:

• Only those exhibitors who have booked all their hotel rooms through the DMA Housing Bureau are eligible to receive these passes.
• Preferred Exhibit Hall Passes are NOT valid for Exhibitor Personnel.

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MyDMA365 – The DMA Show – ALL YEAR LONG

The Direct Marketing Association is pleased to announce that the DMA Show is now online – 365 days a year. MyDMA365 is a targeted, online marketplace providing year round interaction between professionals searching for direct marketing solutions and the suppliers that provide those solutions. With MyDMA365 exhibitors and buyers will continue to engage in networking, prospecting, and commerce. MyDMA365 allows buyers to make more informed direct marketing purchases and decisions by providing pertinent information on sellers and the industry.

Why you should utilize MyDMA365:

Attendees will be able to use MyDMA365 as a powerful resource to find the solutions to the direct marketing challenges they face every day. Or, to contact those exhibitors they met at DMA08 that they are now ready to move forward with. Exhibitor information from DMA08 will continue to be available online for industry professionals to search on. And, exhibitors will be able to update product information real time to deliver the valuable solutions to their prospective buyers.

Check out MyDMA365 now at MyDMA365. Be sure to bookmark MyDMA365 so you can come back often for your direct marketing business solutions.

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SmartBooth™ & EventKeywords™

Learn How To Increase Qualified Lead Count By As Much As 100% And More With SmartBooth and DMA08 Event Keywords
SmartBooth is the powerful, web-based marketing tool for exhibitors tied to MyDMA08. As attendees perform searches, view company profiles, evaluate products, and schedule their sessions – attendees are building a personal profile on themselves. This enables Exhibitors to identify those attendees going to DMA08 looking for what they sell.

As an exhibitor – YOU - define your target audience in SmartBooth - you actually set your own criteria for a qualified lead. SmartBooth enables you to deliver a targeted marketing message (or booth invitation) directly to those registered attendees that are going to the show looking for products and services like yours. SmartBooth identifies your top prospects (the attendees that meet your criteria AND are searching for your stuff) and drives these prospects to your booth.

EventKeywords are the most powerful way to reach customers in the direct marketing community.  Search marketing is now linked to a database of highly qualified registered attendees of DMA08.  Your business is guaranteed to appear at the top of the first page and in the featured link section of search results whenever your keyword is searched on.  More than 12,000 attendees will be searching and planning their time at the show – make sure their searches end in face-to-face meetings with you!

To learn more about SmartBooth and the various Brand Awareness Packages available for DMA08 exhibitors, contact Tim Rader via email tim.rader@bdmetrics.com.

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DMA09 SPACE SELECTION

DMA09 is scheduled for October 17-22, 2009, at the San Diego Convention Center. Priority Space Selection packets are in the mail and include the DMA09 Space Application, Exhibitor Terms & Conditions, Exhibit Hall Floor Plan, the priority point schedule and a list of all active companies with priority points.

Onsite space selection will be held while in Las Vegas this October and selection order is based on the Priority Points System. Exhibitors accrue priority points for each Annual Conference as follows:

• 2 participation points
• 1 point for every 100 square feet of contracted space
• DMA Members receive an additional 5 points

As an added incentive to book hotel rooms through DMA, exhibitors who do so receive a 10% bonus on their total priority points.

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Dates to Remember

The Power of Direct Relevance. Responsibility. Results.

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