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DMA08 Sponsorship and Advertising

DMA08's promotional and advertising opportunities are designed to:

  • Position your brand or property with the largest marketing event of the year
  • Increase your credibility in the minds of key marketers and brands
  • Expose your solutions, technologies, demos, and image to 12,000+ attendees
  • Reinforce your pre-show branding message

Plus, as a DMA08 sponsor, you receive promotional benefits BEFORE, DURING & AFTER the show! Exhibitors taking advantage of on-site sponsorship packages enjoy complimentary benefits throughout the course of the show. We put you in the spotlight even before the show begins.

To sponsor DMA08, contact Donna at 303.543.1164 or via email at dloporto@the-dma.org. Donna can also work with you to develop a customized sponsorship program that fits your needs and objectives.

Sponsorship Forms

On this page:

» Title Sponsorship
» Platinum
» Gold
» Silver
» Bronze
» A La Carte Items
» Additional New Items

TITLE SPONSORSHIP: 75,000 +

As the Title sponsor of DMA08, your company will have premium exposure to the market’s power players in the conference. Your company’s logo will be incorporated into and will always appear with the event logo. Your company will also be included in all marketing efforts surrounding the conference.

Benefits Include:

  • Category exclusivity
  • Company logo integrated into event logo with the phrase, "title sponsor"
  • Official recognition as a title sponsor online and in print advertisements promoting the show
  • Two-time usage of DMA08 attendee roster for mail promotion after the conference. Mailing file includes: name, title, company and address
  • Meeting Room for company and executives to use during the conference
  • Reserved seating (5 seats) at Premium Tables during the ECHO Gala
  • 5 full conference and exhibition passes for DMA08
  • Hotel Room Drops with sponsored logo

 

MONDAY GENERAL SESSION AND KEYNOTE

Member: $75,000 Non-Member: $90,000
 

This prestigious branding opportunity includes many special benefits like seat drops, gobo lighting, signage outside General Session, and a Meeting Room in the Exhibit Hall for 3 days. For a detailed listing of benefits, please contact Donna LoPorto at 303.543.1164.

 

ECHO After Party at "The Bank" in the Belagio

Member: $55,000 Non-Member: $65,000
2 AVAILABLE
 
Held on Tuesday evening, October 14, immediately following the Int’l ECHO Awards Gala, your opportunity with direct marketing’s elite continues @ Las Vegas’ premier nightlife destination, The Bank. Hundreds of direct marketing’s finest will be in attendance, providing your company with endless opportunities for networking and market-making in a posh and sophisticated atmosphere.

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PLATINUM: $50,000 – $74,999

As a Platinum Level Sponsor at DMA08, your company will have the opportunity to get in front of the elite group of industry power players at this event. Your company will also be included in all marketing efforts surrounding the conference.

Benefits Include:

  • Co-sponsoring the Marketer of the Year and the Hall of Fame
  • Official recognition as a platinum sponsor online and in print advertisements promoting the show
  • Two-time usage of DMA08 attendee roster for mail promotion after the conference. Mailing file includes: name, title, company and address
  • Meeting Room for company executives to use for meetings during the conference
  • 4 full conference and exhibition registration passes for DMA08

 

TOTE BAGS

Member: $65,000 Non-Member: $75,000
 
Attendees receive their Conference materials, including the all-important Show Directory and Directory, in one complete packet inside your branded tote bag — guaranteed for every attendee. Plus, you have the opportunity to include one piece of your company literature in the tote.

 

ONLINE MARKETING SOLUTIONS PAVILION IN THE EXHIBIT HALL

 
Reinforce your presence in the online marketing space by sponsoring the online Marketing Solutions Pavilion at DMA08. The “hot” zone in the Exhibit Hall, this sponsorship will award you even more visibility and exposure to thousands of delegates that network within the Exhibit Hall.

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GOLD: $30,000 – $49,000

As a Gold Level Sponsor of DMA08, your company will have the opportunity to gain exposure to the entire conference audience, which will include an elite group of direct marketing’s power players. Your company will also be incorporated into the marketing efforts surrounding this unique event.

Benefits Include:

  • Official recognition as a gold sponsor online and in print advertisements promoting the show
  • Two-time usage of DMA08 attendee roster for mail promotion after the conference. Mailing file includes: name, title, company and address
  • 3 full conference and exhibition registration passes for DMA08

 

AISLE SIGNAGE IN THE EXHIBIT HALL 22 AISLE SIGNS IN TOTAL

Member: $30,000 Non-Member: $35,000
1 AVAILABLE
 
Attendees in the Exhibit Hall are guaranteed to look at the Aisle Signage which navigates their path through the hall. Be the name that they stare at each time they look at these directionals.

 

BADGE HOLDERS

Member: $45,000 Non-Member: $55,000
 
Every attendee wears a badge with your logo on it. Branding doesn’t get more direct than this!

WALL STREET JOURNAL WRAP

3 AVAILABLE (OFFERED AT THE GOLD, SILVER, AND BRONZE LEVEL)

We will be handing out 5,000 ad-wrapped copies of the Wall Street Journal on Monday and Tuesday in high traffic areas in the exhibit hall. The wrap is a large full color ad that can be printed on one or both sides. They pay all production costs including printing, delivery, and labor which includes handing out the paper on-site. The following are available:

 

(GOLD LEVEl)

Member: $30,000 Non-Member: $35,000
 
Monday and Tuesday (printed on one side)
 

(SILVER LEVEl)

Member: $19,000 Non-Member: $22,000
 
Monday (printed on both sides) or Tuesday (printed on both sides)
 

(BRONZE LEVEl)

Member: $17,000 Non-Member: $20,000
 
Monday (printed on one side) or Tuesday (printed on one side)

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SILVER: $15,000 – $29,000

As a Silver level sponsor of DMA08, your company will have the opportunity to reach the direct marketing community’s marketplace leaders who will be attending this event. Your company will also be incorporated into the marketing efforts surrounding this unique event.

Benefits Include:

  • Official sponsor of the conference notepads and pens
  • Official host of the Ask-the-Experts Roundtable Discussions
  • fficial recognition as a silver sponsor online and in print advertisements promoting the conference
  • Two-time usage of DMA08 attendee roster for mail promotion after the conference. Mailing file includes: name, title, company and address
  • 2 full conference and exhibition registration passes for DMA08

 

DMA08 KICKOFF PARTY

1 SOLD, 1 AVAILABLE
Member: $20,000 Non-Member: $25,000
 
This event kicks off the DMA08 Conference in style. Hundred’s of guests are expected to attend this party to kick off the Conference. The sponsor's brand will be prominently displayed on signage and all other promotional materials at the event.

 

BUS TRANSPORTATION

Price: TBD
4 AVAILABLE  
 
Considering all attendees will have to “get” to DMA08 in order to attend, where better to advertise than the actual transportation buses? Depending on the size of sponsorship, your company could be featured on headrests, bus banners, or even a bus wrap covering the entire side of the bus, as detailed below. Don’t miss out on your opportunity to “drive” your success!

 

SENIOR SUMMIT at the BELLAGIO HOTEL (CO-SPONSORSHIPS)

Member: $15,000
1 SOLD, 1 AVAILABLE  
 
This invitation-only, C-level event is being held on Monday, October 13. This is a fantastic way to obtain excellent exposure to decision-makers and thought leaders in the direct marketing community. The event is closed to the press. As an added bonus, your company will have the ability to add 25 of your potential clients to the invitation list.

NOTE: A separate invitation will be mailed to potential attendees for this event. In order to appear on the invitation, a signed contract must be received by May 9, 2008.

 

NONPROFIT DAY

MEMBER: $15,000 NON-MEMBER: $20,000
2 AVAILABLE
 
Join the DMA Nonprofit Federation and its nonprofit delegates at the Nonprofit Day on October 14. This day focuses on issues most important to Nonprofit marketers. Your company brand will be prominently displayed in signage and promotional materials in the session rooms and in the networking areas.

 

HOTEL ROOM DROP

MEMBER: $15,000 NON-MEMBER: $20,000  
MONDAY ROOM DROP: 2 AVAILABLE
TUESDAY ROOM DROP: 2 AVAILABLE
 
Your literature and message will be delivered to attendees’ hotel rooms so that it grabs their immediate attention. This is a valuable opportunity to make an impression. We will contact you when we have finalized the list of hotels that will be hosting DMA08 attendees.

 

MyDMA08 NETWORKING STATIONS

MEMBER: $15,000 NON-MEMBER: $20,000
POWERED BY BDMETRICS 1 AVAILABLE
 
 
This is where attendees can surf the Web, check out the innovative sites discussed in sessions, log on to MyDMA08, or keep in touch with the office via email. Sponsor benefits include signage in the area, plus your company logo featured on each computer station and screen saver.

 

MARKETER of THE YEAR and TUESDAY GENERAL SESSION KEYNOTE

MEMBER: $15,000 NON-MEMBER: $20,000
1 SOLD, 1 AVAILABLE  
 
This company or individual, who takes home the honor of Marketer of the Year, will illustrate excellence in the integration of direct marketing into its overall marketing mix. This sponsorship includes seat drops, gobo lighting, and signage outside the general session room.

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BRONZE: $5,000 – $14,999

As a Bronze level sponsor of DMA08, your company will have the opportunity to reach the direct marketing community’s marketplace leaders who will be attending this event. A bronze level sponsorship is a great way to start if this is your first time sponsoring with the DMA!

Benefits Include:

  • Two-time usage of DMA08 attendee roster for mail promotion after the conference. Mailing file includes: name, title, company and address
  • Your company logo on www.dma08.org
  • Your company logo listed on “Thank You Sponsors” sign in the DMA08 Registration Area
  • One (1) complimentary Conference & Exhibition only registration

 

EXCLUSIVE TRACK SPONSOR

MEMBER: $12,000 NON-MEMBER: $15,000  
2 SOLD, 7 AVAILABLE
 

Get your company brand in front of targeted attendees in the sessions of your choice (based on availability) with a track Sponsorship. This sponsorship includes your company logo on a walk-in slide between sessions, logo recognition in the Show Directory, and logo visibility displayed outside of the session rooms within your track during all three days of the Conference.

 

  • Direct Marketing Basics
  • Creative Strategies
  • Retention & Loyalty
  • Acquisition & Prospecting
  • Multichannel Integration
  • Production Strategies SOLD
  • Database & Analytics
  • Online Marketing  SOLD
  • Emerging Channels (New Media)

 

DMA08 AT-A-GLANCE GUIDE

MEMBER: $12,000 NON-MEMBER: $15,000
 
Your company logo and promotional copy will be prominently displayed on a fold-out brochure that will be distributed in the Registration Area. On one side are the educational sessions and other event highlights, while the other side has the DMA08 exhibit floor plan with your booth highlighted.

HALL of FAME LUNCHEON

MEMBER: $10,000 NON-MEMBER: $15,000
3 AVAILABLE
 
The DMA Hall of Fame Luncheon is a unique opportunity to be among the direct marketing community as the DMA recognizes icons who have contributed significantly to the field of direct marketing, individuals who have made a major contribution to the theory and/or practice of direct marketing, and those who have given back to the community. This sponsorship includes signage prominently located throughout the event and placement within the Show Directory.

 

MONDAY NETWORKING RECEPTION IN THE EXHIBIT HALL

MEMBER: $10,000 NON-MEMBER: $15,000
1 SOLD, 2 AVAILABLE
 
Sponsors brand will be featured on prominently displayed signage at this must-attend event in the Exhibit Hall. At the end of a stimulating day, it’s time to get together with colleagues and friends for good conversation, refreshments, and additional time for market-making opportunities.

 

THOUGHT LEADERSHIP SERIES

MEMBER: $10,000 NON-MEMBER: $15,000
3 AVAILABLE
 
Your company brand will be prominently displayed in signage at the Thought Leadership Session of your choice.

 

PRE- OR POST-CONFERENCE INTENSIVE SPONSOR

MEMBER: $8,500 NON-MEMBER: $10,000
10 AVAILABLE
 
Get your company brand in front of targeted attendees in the sessions of your choice (based on availability) with a Pre- or Post-Conference Intensive Workshop Sponsorship, logo recognition in the Show Directory, and logo visibility displayed outside of the session rooms within your intensive during the two days of the Conference.

 

MONDAY EXHIBIT HALL LUNCHEON

MEMBER: $7,500 NON-MEMBER: $9,000
2 AVAILABLE
 
Make this a working lunch as you meet with prospects to uncover new leads. Lunch sponsors will be acknowledged on tables and on signage outside the Exhibit Hall. Verbal recognition will also be given during the luncheon and placement in the Show Directory.

 

INTERNATIONAL DELEGATES LOUNGE

MEMBER: $7,500 NON-MEMBER: $9,000
1 AVAILABLE
 
The International Delegates Lounge provides delegates a place to relax between Conference sessions. Refreshments and Internet access are provided throughout the day, so you can expect many delegates to be passing through this public area.
(Lounge hours mirror the Conference schedule.)

 

PRESS ROOM

MEMBER: $7,500 NON-MEMBER: $9,000
1 AVAILABLE
 
Build relationships with influential media outlets through your sponsorship. The Press Room is a designated area set aside for the working press covering DMA08. This is your opportunity to expose your brand to both trade and consumer media.

 

TOTE INSERTS

MEMBER: $6,000 NON-MEMBER: $7,000
5 SOLD, 1 AVAILABLE
 
Insert your company’s collateral into the official DMA08 tote bag — a fantastic way to get additional exposure, make a special offer, and keep your name in front of buying attendees after the Conference.

 

SUNDAY EXHIBIT HALL GRAND OPENING

MEMBER: $10,000 NON-MEMBER: $11,500
 
This is always an exciting highlight for the thousands of marketers waiting to enter the Exhibitor Hall for the first time. The sponsor’s brand will be featured on strategically placed TV monitors, as well as visible signage.

 

EXHIBIT HALL FLOOR STICKERS

MEMBER: $5,000 NON-MEMBER: $6,000
 
Attendees will be led right to your booth with these 2’ x 3’ graphic floor stickers that have your company name, logo and booth number printed in any shape you choose — footprints, ovals, etc. They will be placed at the entrance to the exhibit hall and lead to your booth. Approximately 25 stickers will be printed and placed with each sposorship.

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A LA CARTE ITEMS 

PASSPORT TO PRIZES

MEMBER: $1,500 NON-MEMBER: $2,000
5 SOLD, 10 AVAILABLE
 
Attendees pick up their game cards at registration and must visit all 15 sponsors, who will stamp their cards. When the cards are completed, attendees must drop them in the designated bins inside the Exhibit Hall. On Wednesday, October 15, we will have the drawings in the Exhibit Hall for the sponsors’ prizes and DMA’s Grand Prize of $1000! We will promote Passport to Prizes in mailings, on the DMA08 website, and in other DMA08 promotions. Each sponsor must provide a gift or gift certificate valued at $200 or more. Winners must be present to win a prize.

 

EVENT GUIDE BOOK MARK

MEMBER: $10,000 NON-MEMBER: $15,000
 
Bookmark with your company’s logo distributed to all DMA08 attendees.

 

METER BOARDS

MEMBER: $10,000 NON-MEMBER: $15,000
2 AVAILABLE, 1 SOLD
 
7’ x 3’ Meter boards distributed throughout the convention center with your company’s logo.

 

DMA08 SHOW DIRECTORY BELLY BAND

MEMBER: $20,000 NON-MEMBER: $22,000
1 AVAILABLE
 
Your company’s multicolor ad printed and wrapped around each copy of the DMA08 Show Directory will serve as one of the first touch points between your company and attendees. All production included.

 

COFFEE BREAK

PRICE TBD
2 AVAILABLE
 
Give conference attendees a tasty break with different snacks made available in the General Sessions.

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ADDITIONAL NEW ITEMS!!

GOLD LEVEL - DMA BOOKSTORE

MEMBER: $35,000 NON-MEMBER: $55,000
 
As a Gold Level Sponsor, gain powerful branding exposure in front of attendees, speakers, and press by hosting the official DMA Bookstore, with dominant presence and stand-out location.
  • Corporate logo on signage
  • Sponsor’s promotional collateral can be distributed
  • Key books and authors will be introduced on walk-in slides before keynotes to the audience with instructions, branded with your company logo, on where to find the DMA Bookstore
  • Your company logo will also be included in all event maps
  • Your logo will be listed on the website and in the Show Directory
  • Option to produce, provide, and ship branded plastic bags for bookstore sales

 

SILVER LEVEL - GOLF LESSONS WITH A PRO

MEMBER: $15,000 NON-MEMBER: $20,000
1 AVAILABLE
 
Be a part of our newest sponsorship opportunity! Sponsor the Golf Guy’s high-tech, computerized golf swing analysis and watch the crowd gather. Under your logo, each visitor takes several swings with The Golf Guy’s golf pro, and gets an instant swing analysis. They can also run a business card raffle for a custom-built driver. This is a great way to get great leads in a unique and fun-filled environment.

 

WEDNESDAY GENERAL SESSION KEYNOTE

MEMBER: $15,000 NON-MEMBER: $20,000
 
This prestigious branding opportunity includes many special benefits like seat drops, gobo lighting, signage outside General Session, and your logo on the “Thank You to Our Sponsor” walk-in slides.

 

OFFICIAL WIFI

MEMBER: $15,000 NON-MEMBER: $17,250
 
Get everyone connected by sponsoring the DMA08 WIFI connection and enjoy premier ad placement in the DMA08 Show Directory and Thank You signage throughout the convention center.

BRONZE LEVEL - SPEAKER RECEPTION — Sunday, October 12, 2008

MEMBER: $7,500 NON-MEMBER: $9,000
 
Make an impression to prospective affiliates/ clients by sponsoring the speaker reception where we honor our guests with an exquisite selection of food and spirits. The opportunity to get creative is at your fingertips. We can work together to make this a high quality experience.

Mobile Marketing Hot Spot Sponsorship

Exclusive sponsor ($40,000) Co-sponsor ($20,000)
 

General Sponsorship Benefits Include:

A pavilion set with 20 pedestals and a small presentation area. The presentation area will have a large flat screen monitor and seating for 25 people. You will also have the ability to give a 15-20 minute presentation during 90 minute show cycles. Plus:

  • 4 complimentary registrations
  • 2 additional registration at 50% off the regular conference fee
  • Pedestal rental ($40k sponsorship will receive a complimentary 2-sided ped)
  • Set-up and dismantle
  • ID Sign with company name and five bullet points
  • 500 watts of power
  • 19" flat-screen monitor
  • Drayage of pedestal
  • ½ page ad in DMA08 Conference & Exhibition Show Directory
  • 1 Internet Connection

Click Here for more information.

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